
Work no. 001
Fringe by the Sea
- Brief
- Bring brand partners into a coastal summer festival without the site reading as a row of sponsor stands.
- Our involvement
- Treat each activation as a room inside the festival rather than a stall beside it. One material language across the site, one hospitality standard, one arrival sequence. Built environments with their own bar programmes, sound and pacing - designed to hold an audience for an hour, not a photograph.
- Outcome
- Partner spaces that guests chose to stay in, with dwell time and hospitality volume treated as the measures that mattered.
- Type
- Brand experience & festival environment
- Site
- North Berwick
- Scale
- Multi-day festival
- Year
- 2026

